About

This page is Phase 3 of the selling process. So far they’ve established what services they want/need, they know that you offer those services. This page should help the potential customer determine why Future is the right & best company for their needs. Your about section should accomplish the following:

• Build trust
• Prove credibility
• Eliminate any doubt or uneasiness they have

(Fill in Mission Statement)

(About the company, what to expect, service area, etc.)

This section is also important for Google search results. Sprinkle in the phrases that you want to appear in Google for so Google ranks your website high when people search for your services. Also use as many of the “buzzwords” that people look for (or search Google for) when deciding on one company vs another, i.e. trustworthy, reliable, local, dependable, affordable (whether that’s true or not... it’s all relative).

Ex: “At Future Electric and Solar, it is our goal to provide the Dane County and surrounding area with trustworthy, reliable, and affordable electrical and solar services...”